LEMAIRE is about to open its first flagship in Tokyo, nestled within a former private residence in the serene Ebisu neighbourhood. The unique spirit of this location has inspired a series captured during the initial stages of its transformation, while the space lingers in a state of ambiguity - no longer a home, not yet a boutique.

The Fall-Winter 2024 collection slowly inhabits these once-lived-in rooms, imbuing the atmosphere with a quiet, understated presence. The signature LEMAIRE textures and hues gradually take root, seamlessly blending into the domestic setting.

Timeless staples of the wardrobe—like seamless ribbed tank tops—are bathed in natural light, accentuating their fluidity. Reflections play on leather accessories, such as the iconic Egg Bag, giving the impression that these pieces have found a new home.

Photos by Nils Edström